Eye Tracking Architecture: A Pilot Study of Buildings in Boston

Sep 23, 2016

This intent of this study is to better understand how people see their world: would eye tracking, a method used in cognitive science, be a useful addition to an architect’s toolkit? What might it tell practitioners and students that is otherwise overlooked? How easy is it to do?

In a collaboration between architecture, interior design, and cognitive science, the researchers conducted an eye tracking study. Results showed how human-centric perception is; no matter the building, viewers tended to seek out people and faces first and focus on them if present. Even architectural renderings with shadow figures of people were viewed differently from those without.

K. Rhett Nichols
Charline Lebrun (Institute for Human Centered Design & École de Design Nantes Atlantique)
Ann Sussman, AIA
Willa Crolius (Institute for Human Centered Design)
Gerhard van der Linde, AIA
Presented at: 
2016 ANFA Conference (Salk Institute for Biological Studies, La Jolla, CA)
Published & professionally reviewed by: 
Academy of Neuroscience for Architecture

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