Pareidolia Analysis of Architecture: Reading the Emotional Expression of a Building Facade

Sep 20, 2012

This research demonstrates a new way of investigating facial pareidolia in architecture. This research uses software, which has been trained using a database of images of human faces, to identify the presence of face-like forms and then classify these forms by their expressions. This method is demonstrated in an analysis of the emotions expressed by facial pareidolia detected in the facades of two famous houses: the Villa Savoye and the Robie House.
(Conference Poster)

Michael J. Ostwald (The University of Newcastle)
Stephan K. Chalup (The University of Newcastle)
Kenny Hong (The University of Newcastle)
Presented at: 
2012 ANFA Conference (Salk Institute for Biological Studies, La Jolla, CA)
Published & professionally reviewed by: 
Academy of Neuroscience for Architecture

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