Tall Wood Survey: Identifying and Analyzing the Obstacles of Perception

May 26, 2016

This article addresses the public’s perception of engineered wood products to determine if there are perception barriers associated with advancing tall wood buildings. The research methodology included a literature review and a survey, where a general population responded to a web-based questionnaire. The results indicated that flammability was identified as the greatest perception barrier, followed by strength, deforestation, and durability. The study concluded that public education and awareness can increase familiarity with engineered wood products and may contribute to overcoming perception barriers.

keywords: mass timber, sustainable design, building code, public awareness, education

Author: 
Shawna Hammon, AIA, LEED AP BD+C (Perkins+Will)
Periodical: 
Perkins+Will Research Journal
Published & professionally reviewed by: 
Perkins+Will
File: 

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