Hotel of Memory: Interpreting Neuroscience to Design in a Memorable Guest Experience

Sep 23, 2016

After analyzing the hippocampal research relevant to memory, the researcher concludes that there are five physical cues that can make a space more memorable (Depth, Complexity, Landmark, Symmetry, & Repetition) and identifies a hotel guest’s sequence of circulation (Entrance, Lobby, Elevator, Hallway, & Guestroom). The researcher uses these ten concepts as an index to derive design.

Alvaro Alvarez (Cornell University)
Presented at: 
2016 ANFA Conference (Salk Institute for Biological Studies, La Jolla, CA)
Published & professionally reviewed by: 
Academy of Neuroscience for Architecture

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