Hotel of Memory: Interpreting Neuroscience to Design in a Memorable Guest Experience

After analyzing the hippocampal research relevant to memory, the researcher concludes that there are five physical cues that can make a space more memorable (Depth, Complexity, Landmark, Symmetry, & Repetition) and identifies a hotel guest’s sequence of circulation (Entrance, Lobby, Elevator, Hallway, & Guestroom). The researcher uses these ten concepts as an index to derive design.